Dr. Shahaida P is Associate Professor and Area Chairperson- Marketing in the Centre for Management Studies. She holds a Ph. D. in the Services Marketing Area from University of Mysore. She has an M. Phil degree in Management from Alagappa University. She is a Master in Business Administration (Marketing) from Kuvempu University. She holds a Graduate degree in Pharmacy (Government College of Pharmacy, Bangalore University)

She has 14 years of industry, teaching, training, research and consulting experience. She has served as a faculty in reputed management institutes in Bangalore and Hyderabad. Her core areas in teaching are brand management, services marketing, marketing research, sales management and strategic marketing.

She has worked in the pharma industry with multinational companies in the areas of sales, sales training and product management. She has published research papers and case studies in many national and international journals in the areas of services marketing, branding, retail etc including South Asian Journal of Management, International Journal of Commerce and Management and International Journal of Mobile Marketing.

She has conducted several in-company training programmes and management development programmes for executives in the corporate sector in sales management, brand management, analytical and problem solving skills etc.

She has conducted research and consultancy assignments in the areas of market potential estimation, brand positioning, customer metrics etc. She is proficient in multivariate statistical analysis.